Digital Marketing
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Social Media Marketing – The Next Generation of Business Engagement
Social Media and Customer Engagement For a lot of organizations—including business, nonprofits, and governmental agencies—use of social media very often…
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Establishing and Communicating Credibility in Digital Spaces
The More Things Change, the More Things Though digital media have wrought fundamental changes throughout the communication and media industries,…
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Help for Freelancers
Since the first edition of this book was published, a number of students, most of them working professionals, have asked…
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Content Management Systems
How an editor does his or her job is influenced, if not dictated, by the publishing environment that the editor…
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Common grammatical mistakes
Nouns and Pronouns Nouns and pronouns are ‘naming’ words. They identify what it is we are talking about – for…
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Techniques for different occasions
Making Requests If you are making a request, for example, then your success depends very much on how your audience…
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